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Certificate in E-Marketing

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Individuals and organisations are reaping big from e-marketing and e-commerce businesses. However some people do not know how to tap into the e-marketing / e-commerce market. This course teaches how to market and sell goods and services online.

Course Outline

  1. Introduction to internet eCommerce and eMarketing
  2. Understanding the Digital Customer
  3. Internet advertising
  4. Controlling and optimizing digital marketing campaigns
  5. Display Advertising
  6. Email marketing
  7. Mobile Marketing
  8. Online Advertising – Content & Format
  9. Social Media
  10. E-commerce infrastructure
  11. Managing e-commerce from a website
  12. Site Optimization Web Analytics Search engine marketing
  13. Measuring and evaluating international eCommerce effectiveness
  14. Regulation, permission and codes of practice
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